How It Works
ZeroClick is always ready to serve the most relevant ad for any given context. This works by continuously ingesting user context as the user engages with your app. When an ad is requested, the user’s current intent (based on their latest chat message or agent workflow, for example) is matched against past context to deliver a uniquely relevant ad. The system has three main components: Ad Generation- You request an ad with an optional query + user identity
- ZeroClick matches context + query to the best performing ad
- Returns offer data for your app to render
- Ad is already optimized based on collected signals
- When enabled, continuously learns user preferences, behavior, and problems
- Happens silently in the background via MCP or API
- Builds user context over time
- Privacy first (no cookies, PII must be hashed)
- Client-side impression tracking via REST API
- Built-in click tracking
- Robust analytics to measure performance and revenue